Utter the words, “Customer Service”, and you will get an array of responses, many of them being negative. Why is it that something so elemental to business is so often the barrier to the business’ success?
Having been in the customer service arena for many years, I have encountered many reasons for this, as well as have seen what it takes for service to work – often with very little effort.
In this section, we will explore the realm of Customer Service, the budding area of Customer Experience, and what makes customers stick around (or run for the hills).